Category Archives: tough guy contest

Bill Viola Sr. and Bill Viola Jr. featured in Chuck Norris “Who’s Who” Book

chuck norris whos who

Durham, NC, December 1, 2020 – Jessie Bowen, Director of the American Martial Arts Alliance Foundation announced the release of highly anticipated 2020 MARTIAL ARTS MASTERS & PIONEERS CHUCK NORRIS BIO BOOK – US & World Edition.

The Viola Karate Family Honored in Chuck Norris “Who’s Who” Book

chuck norris
Bill Viola Sr. and Bill Viola Jr. featured Pioneers

Father and Son karate experts, Bill Viola Sr. and Bill Viola Jr., have been inducted into 2020 AMAA “Who’s Who Legends Hall of Honors” alongside martial arts icon Chuck Norris. The pioneers are featured in the 2020 edition of Who’s Who in the Martial Arts Book, an autobiographical publication that is one of the most recognizable martial arts titles worldwide and is an essential guide for preserving history.  Viola Sr. states, “It’s a huge accomplishment for an individual, but having us both recognized as pioneers is something special. Karate is our way of life.”

Bill Viola Jr. and Bill Viola Sr. Who's who in the marital arts
Bill Viola Jr. and Bill Viola Sr. at the Pittsburgh Magazine’s 40 under 40

Bill Viola Sr. is the family patriarch of a Pittsburgh’s most famous karate legacy. He is one of the most well-known figures in the karate industry and last year Allegheny Country council honored him by naming September 23rd as “Sensei Viola Day” in recognition of his 50-year anniversary founding Allegheny Shotokan Karate in Western Pennsylvania.  Viola Sr. began his journey in combat sports in 1955 in Brownsville, Pennsylvania taking up boxing lessons from the legendary Marion “Slugger” Klingensmith.  In High School he took up Karate and has never looked back. In 1969 he opened his first dojo and then in 1979 he wrote the rules for mixed martial arts (MMA) competition. He has since been honored by the Heinz History Center as the co-creator of the sport of MMA more than a decade before the UFC.  His life story was the subject of the books Godfathers of MMA (2014) and #1 bestselling sports book Tough Guys (2017) which inspired the Showtime film Tough Guys (2017) produced by an Academy Award winning accredited team.  He is a member of the USA Karate Hall of Fame, and was named by California University of Pennsylvania as an Illustrious Californian Award (2020). 

Bill Viola Jr. has followed in his father’s footsteps taking the reins of the family owned and operated dojo which now includes the third generation of Viola’s (his daughter Gabby and son William Viola IV).  Viola Jr., a multiple time USA Karate National Champion and All-American Athlete was named World Champion in 1998 by Arnold Schwarzenegger.  In fact it was Arnold that encouraged Viola to establish his own production company, and in 1999 he founded Kumite Classic Entertainment which grew into the mecca for martial arts and fitness in the Pittsburgh region. 

Viola Jr. is an accredited associate producer, producer, and executive producer with credits in Pittsburgh area films including Warrior, Tough Guys, and most recently had a cameo as Mary Steenburgen’s “Karate Sensei” in the Hulu’s “Happiest Season” which debuted on Thanksgiving.  ⬇️

Bill Viola Jr. Mary Steenburgen karate

Viola Jr. is a #1 bestselling author whose latest project CommonSensei is creating major buzz in the self-help genre.  His book series, where each volume you can earn a different colored belt, is slated to launch in 2021.  The project is aimed towards millennials and Gen-Z sharing, “everything they should teach you in school, but don’t.”  Viola explains that the goal of series is becoming a, “Black Belt in Life.”  He was just honored as “Author of the Month” (December 2020) by Elite Publications out of North Carolina.         

common sensei book

The Pandemic has shifted the “Who’s Who” ceremony to an online presentation. December 5th, will be the official public release of the Chuck Norris Martial Arts Masters and Pioneers Biography Book and Online Emerging Leaders Conference with special guest speaker Laura Silva Quesada, world renowned transformational coach and author.  There will also be online Seminars, martial arts demonstrations and a special salute honoring Grandmaster Chuck Norris, and the Violas.  


Jessie Bowen (publisher of Who’s Who) explains, “We are dedicated to preserving and sharing our inductee’s extraordinary journeys with the world. The book is the first of its kind that combines a martial arts history book and directory all in one.

The new Chuck Norris book will be available at Barnes and Noble, Amazon, Lulu, and other book outlets.

Chuck Norris who's who
Chuck Norris Who’s Who

For more information, interviews, and demonstration contact Bill Viola Jr. 724-640-2111

Interview with Bill Viola Jr. Author of Tough Guys -MMA Book

Interview with Bill Viola Jr. Author of Amazon Best Seller ‘Tough Guys’

By Heather Holtschlag

Tough Guys (2017) Kumite Classic Press available on Amazon

Why and when did you decide to write Godfathers of MMA?

The real story of who invented the sport of MMA in America was in jeopardy of being lost forever. My father and his business partner created a regulated MMA in 1979, and I needed to set the record straight. They deserved credit and I was shocked that all of the history books available were clueless.  It began as a passion piece to provide information and morphed into the most the most comprehensive book on early MMA history.  My cousin Dr. Fred Adams and I took on the task of documenting a forgotten time and place for the sport.  We bring you back to the Golden Era of MMA.

What is the book about?

You get an inside look into the minds and events of the men who “mixed” the martial arts a decade before the UFC (Ultimate Fighting Championship.”  They created a new sport in the form of the Tough Guys. 

How did things with the movie get started?

Shortly after the exclusive preview run of Godfathers of MMA, Pittsburgh Post-Gazette reporter Robert Zullo stumbled upon the Tough Guys exhibit featured at the Heinz History center. The display recognizes Pittsburgh as the Birthplace of MMA. The display is located right next to Franco Harris’s immaculate reception and catches a lot of attention.  Zullo explains, “I couldn’t believe I’d never heard about this story. I was enamored with the time, place and machismo of the whole thing. I just had a gut instinct to meet these guys.”   Zullo reached out to his brother Will and childhood friend Craig DiBiase a producer [MinusL] and Director Henry Roosevelt from New York City. Zullo also got his Academy Award winning cousin, Ross Kaufmann, on board.  Two years later after 52TB of filming, the Tough Guys Doc was born.

When did the movie start in production?

Production began in the summer of 2015.  One of the feature locations was Allegheny Shotokan Karate in North Huntingdon. My favorite location was Ritters Diner which we retrofitted to look like a 1979 Dennys.  I played my father in a famous scence where we hashed out the name ‘Tough.’

Was it all filmed in Pittsburgh?

We had 18 locations from Florida to New York but the bulk of the footage and interviews were from Western Pennsylvania (North Huntingdon, New Kensington and Pittsburgh).

How did the name Tough Guys come about?

In the late 1970s and early 1980s, Pittsburgh was the epitome of a blue collar ‘tough’ city.  This sport would be an open call for the ‘toughest’ guys on the planet to fight, so Tough Guys was fitting for the era.

Who starred in it?

The documentary stars the men who lived it.  We were fortunate to film the original fighters and pioneers.  One of the stars was Dave Jones.  He trained at my father’s dojo and actually worked for North Huntingdon Township as part of a ‘road gang’ and laborer.  Dave fought in the first fight and won by TKO.  He was fearless–I looked up to him as a kid.

Can you tell me about the production process…your role, how production went, any details you can add about the highlights of the movie?  I

had the unique experience to wear many hats on the project: the production end, consulting end, and even played a 1979 version of my father in the famous ‘Denny’s Restaurant’ scene. Since my book was the master outline, I had to on point.

When did the movie premiere?

Initial praise attracted a star studded lineup of executive producers including Academy Award® Nominated Morgan Spurlock (Supersize Me) and Oscar winning writer Ross Kaufmann (Born in Brothels).   The world premiere of “Tough Guys” took place at the American Film Institute (AFI) Docs on June 15th 2017 at the famous Landmark Theatre in Washington, DC. It was screened the day after the mega Mayweather / McGregor announcement. The film sold out.

And when did it air on Showtime? September 15th

Will it be shown again in the future?  It aired all of September and October. Then it will be distributed internationally.

Do you have plans to write anymore books or be involved in any other movies?

After the Showtime debut, my commemorative edition of the book retitled ‘Tough Guys’. It just hit #1 on the Amazon Best Sellers list for sports today.  It’s received critical acclaim and we’ve been getting offers for a screenplay to turn the journey into a major motion picture.  That is my ultimate goal.  With the right team, I know this could an Oscar worthy drama.

An interview with the Bill Viola Jr. (Author of Amazon #1 best seller Tough Guys).

Amazon best seller martial arts

How passionate are you about MMA?

I am most passionate about teaching and sharing my knowledge.  It’s a family legacy.  All my siblings are black belts and now I am mentoring my daughter (Gabby) and will have my son William Viola IV who was just born in September on the mat soon.

What, exactly, is MMA?

MMA (Mixed Martial Arts) is a sport that combines all disciplines of combats sports (boxing, karate, wrestling, judo etc.) fighting into regulated competition.  My father is credited for writing the first legitimate rule book in 1979. The UFC, the sports largest franchise, was sold for 4 billion dollars in 2016.  If Pennsylvania didn’t outlaw the sport in 1983, my father and Frank would be at the helm of that empire.

How can people get a copy of the book?

The book is available on Amazon.  Just google ‘Bill Viola Tough Guys’

Tough Guys #1 Amazon Best Seller Mixed Marital Arts MMA Bookbill viola jr author

Tough Guys in the News

Tough Guys IMDb

Showtime:  “Tough Guys” Sho.com

Madarasz, Anne.  “Tough Guys”.  Western Pennsylvania History, Volume 94, Number 3, fall 2011.

Bloom, Elizabeth.  “From Pittsburgh roots, MMA, UFC have grown to staggering heightsPittsburgh Post-Gazette.  February 19, 2016.

Page-Kirby, Kristen. “AFI Docs is your ticket to 3 world-premiere films”   June 15, 2017 Washington Post

McNary, Dave.  “ Morgan Spurlock to Exec Produce MMA Origins Documentary ‘Tough Guys’ (EXCLUSIVE)”  June 13, 2017 Variety

Klimovich-Harrop, Joanne.  “‘Tough Guys’ traces MMA’s roots right back to Western Pennsylvania”  Sept. 12, 2017.  Pittsburgh Tribune-Review

Whalen, William.  “‘Tough Guys’ documentary profiles local creators of MMA Viola, Caliguri”  July 8, 2017.  Pittsburgh Tribune-Review

Golightly, Justin.   “Showtime to Air New ‘Tough Guys’ Documentary on Early Days of MMA” August 29, 2017.  BJpenn.com

Sciullo, Maria.   “Showtime documentary proves Pittsburgh-area early mixed martial arts fighters were ‘Tough Guys’”  Sept, 15 2017.  Pittsburgh Post-Gazette

‘Tough Guys’ documentary sheds welcome light on forgotten MMA tourney that pre-dates UFC 1”  Mike Chiappetta Sept. 15, 201.7 MMA Fighting

Bowen, Jessie.  “Who’s Who in the Marital Arts, Legends Edition.” September 25, 2017.  Page 365.  ISBN-10: 1387161539

Bill Viola Jr. Author of Tough Guys

bill viola jr author

Bill Viola Jr. is an Amazon Best Selling Author #1 Martial Arts book in America (Sept 2017) “Tough Guys”  The book is the inspiration of the critically acclaimed Showtime Television documentary that bares the same name.

bill viola jr author tough guys

What do an NFL star, a United States Secret Service Agent, Sylvester Stallone’s bodyguard, and Muhammad Ali’s sparring partner all have in common?  They were all characters cast in America’s original “anything goes” reality fighting drama, an “open call” that gave birth to a new sport—MMA.

Long before the Octagon was in vogue or Royce Gracie made his pay-per-view debut; decades before the UFC became a household brand and while the likes of Dana White were still in elementary school; two martial artists, Bill Viola and Frank Caliguri, set out to prove once and for all who the world’s greatest fighter was by creating a radical new “sport” in 1979.

Godfathers of MMA reveals the clandestine plot to subvert the “first” mixed martial arts revolution in American history, one poised to challenge boxing as the king of combat sports.  Confounded by a freak accident (death in the ring) and widespread corruption, a massive struggle ensued over money, power, and respect between boxing’s gentry and an upstart MMA company from Pittsburgh, Pennsylvania.  CV (Caliguri and Viola) Productions ignited a bitter turf war with the Pennsylvania State Athletic Commission that sparked a spectacular David and Goliath battle for leverage.

The legendary story, buried by rhetoric for years, casts a wide net reeling in everyone from politicians to mobsters, all with ulterior motives; all with eyes on a billion dollar blueprint. From boxing’s “Holy Territory,” the home of Rocky Balboa, to a bizarre connection with the Supreme Court that lead to the first legal precedent for MMA—ever, this is the ultimate inside look.

Godfathers of MMA is a testosterone-laced whirlwind tale of “what might have been” told by the trailblazers who fought for it.  Relive the epic adventure of the “Tough Guys” later known as Super Fighters (the first mixed martial arts league, long before it was labeled MMA).  Thirty years before the UFC gained a mainstream audience, KDKA-TV dubbed CV’s new sport, “Organized, Legalized, Street fighting” while the Philadelphia Journal proclaimed, “No holds barred as Superfighters take over.” Take a journey back in time to the “Iron City” and meet the fighters, the foes, and the visionaries who created the modern sport of MMA.

bill viola jr showtime

mixed martial arts history

mma history book

Academy Award-Winning Team debuts “Tough Guys” on Showtime

“Tough Guys” is based on the book Godfathers of MMA written by Pittsburgh native Bill Viola Jr. The book which he co-wrote with his cousin Dr. Fred Adams also documents Pittsburgh as the birthplace of MMA, which is now a billion-dollar business. Viola Jr. explains, “When most fight fans think MMA history, they immediately reminisce about the Ultimate Fighting Championship (UFC) which made its debut in 1993.  My dad and Frank created the sport over a decade before the UFC.  This is the untold story.”

The movie is largely based in Western Pennsylvania and has strong ties to the city of Greensburg.  In fact, the last “Tough Guy” event was held in Greensburg  at “Hartys” on November 6-7th 1983.

Academy Award nominated documentarian Morgan Spurlock (SUPER SIZE ME) teamed with Oscar winning filmmaker Ross Kauffman (BORN INTO BROTHELS) to produce this film that chronicles the history of MMA beginning in Pittsburgh over a decade before the Ultimate Fighting Championship (UFC) existed.

“Back then, my dad literally mixed up all the martial arts and invented the ‘Tough Guy’ competition not to be confused with Toughman, which was purely boxing,” Viola Jr. said. “Last year the UFC sold for $4 billion dollars.”

The film was executive produced by Spurlock, Kauffman and Spurlock’s business partner, Jeremy Chilnick. It was directed by award winning filmmakers Henry Roosevelt and W.B. Zullo and produced by award winning commercial producer Craig DiBiase.

Although Godfathers of MMA has already been written and published, Viola Jr. plans to re-release the book as a commemorative edition to coincide with the network debut of the film and will include bonus material, a new chapter and rebranded as Tough Guys to match the film.

According to Viola Jr., in 1979, his father and Caliguri dreamed up a contest pitting barroom bigmouths against wrestlers, martial artists, boxers, bouncers and brawlers, billed as a no -holds-barred new type of competitive fighting. “When the fights succeeded beyond their wildest expectations, they were swept up in a chain of events that ended in the first mixed martial arts ban in the nation when the Senate passed the ‘Tough Guy Law’ in 1983.”

“Tough Guys” recounts the inception of Caliguri and Viola Sr.’s first bouts and the colorful, crazy cast of fighters who made them a hit, as well as the politicians who prohibited it. The film brings to life a moment when the national martial arts craze was building to a crescendo as the economies of Pennsylvania steel towns were plummeting to levels of unemployment never seen before or since, breeding desperate men looking for a chance to prove their worth and earn some money in the ring.

“The film presents the untold stories of scrappy brawlers and martial arts promoters,” said Viola Jr., who served as an associate producer. “And, it covers a broad audience of Pittsburgh-area characters.”

For more information about the book, visit www.GodfathersofMMA.com.

bill viola jr karate
Bill Viola Jr. has been training in Shotokan Karate since 1979 under the supervision of his father (Bill Viola Sr.) the founder of Allegheny Shotokan Karate in the Greater Pittsburgh Area.

 

 

Tough Guys Tops Charts