The Kumite Classic campaign is dedicated to promoting healthy active lifestyles through a full scale interactive consumer expo. The event is Pittsburgh’s most established fitness expo, celebrating its 13th annual season attracting thousands of fitness enthusiasts and health conscious consumers from across the country. The multifaceted expo is surrounded by “non-stop action” playing host to simultaneous championships, competitions, and demonstrations in one expansive area for spectators to enjoy. The audience is one of the most diverse (demographic & geographic) in the fitness industry attracting fans from over 15 different sports. The prestigious Kumite Classic brand is synonymous with athletic excellence.